Essentialist Video Marketing

More Ideal Paid Clients with Simple (yet effective) Video Marketing

Build & Truly Connect with your YouTube Tribe


Would like to simplify the optimization process of your videos? I got you. Here is a quick guide for you.

The Ultimate YouTube Video Optimization Checklist Spend Less time on your Videos, Get more quality leads and the eyeballs on your videos of your soulmate clients


About me

My name is Catalina and I have been working with digital marketing for over 12 years focusing on creating effective and simple video marketing for business for the past 4 years. I am the proud mom of a 3-year-old who I adore but she is a lot of work. Becoming a mom forced me to become more efficient with my time and my projects. I had to eliminate all the busy work so I could focus only on the essentials that will get me to my goals (and to get me paid clients). This influenced also the way that I approach the strategies that I work with for my clients.

My clients are also busy with big goals who need to be effective with their time. I detest wasting time which is why I work on simplicity with efficiency. Less is more which is what your video marketing will turn if you work with me. That is a promise.

“Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.”

― Greg Mckeown, Essentialism: The Disciplined Pursuit of Less


Building a YouTube channel that attracts the right tribe for your business that wants to become a paid client shouldn't be overwhelming or complicated.

Did you know that YouTube is the second most popular website after Google (Alexa)? This means that you need to build your preseance in that platform to ensure that your brand has a strong online presence. You probably already understand this but the creation of the videos has become a hustle, the results are not really there and the joy of filming videos is now almost gone. 

I get it. I have been there. Running a business is stressful enough to add another thing that has the potential to be good but it feels like a lot of work. Don’t give up yet! The rewards of working on your YouTube Channel will pay off. Give it another chance. Let me show you my super simple process for video marketing that made my video creation almost automatic for me and brought the joy back.

Here is why you shouldn’t give up:

  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

  • 85% of consumers want to see more video content from brands. (HubSpot)

  • 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)

  • 65% of people use YouTube to help them solve a problem. (Google)

  • YouTube reaches more American 18- to 34-year-olds than any TV network

  • 68% of YouTube users watched a video to help them make a purchase decision.

If you have big plans for your brand then you need to be on YouTube.

If you are tired of being the best-kept secret because you produce amazing content but no one is watching it or you are not getting sells from your video marketing efforts and you are ready to change this then you are in the right place.


My promise to you

I will bring clarity and focus to your YouTube channel, video marketing strategy, and the messaging on your videos. When we are too close to our work is hard to see things objectively. I will help you see the quick wins and the easy fixes that will make a huge difference for your channel and your tribe building. Your video production will be simple yet effective so you can get more fun projects from your ideal clients. Many of my clients make decisions about their videos because they feel like they are supposed to or from their gut, but there isn't a real reason behind it. I will show you how to build your YouTube channel and video marketing so it contributes to your business and marketing goals (Building an email list, nurturing current leads and attract new people to your work)


My Blog