Digital Marketing these days is all about the content you generate for your audience. The idea of content marketing is for you to produce content (blogs, videos, PDF, courses etc.) that shows your audience that you are an expert on your field which will lead them to trust you, therefore, they will buy from you. When you are selling services, this is the way to go as it acts as a taster of what you can offer.
Maintaining a blog and social media channels as lead generation tools means that you need to create content on a regular basis but how do you come up with ideas on what to write all the time?
Here is what the techniques I use that keep my idea bucket full.Read More